Get To Know Us

Maui Clothing Company, proudly locally owned for 40 years, has expanded from a single family-run store to a network of 10 locations across the Hawaiian Islands. Our stores offer an extensive range of resort wear, beachwear, and aloha wear for the entire family, featuring popular men's brands like Tori Richard, Kahala, Tommy Bahama, and Reyn Spooner, as well as women's fashion collections from renowned names like Jams World, Tango Mango, Ocean Drive, Elan, Santiki, and more.

Our Brands


Maui Water Wear & Making Waves

Your swimwear destination in the islands. With an extensive collection of designer swimwear, including brands like Roxy, Gottex, La Blanca, and more, we've got something for everyone. From the latest styles for the whole family to trendy slippers like Sanuk and Reef, and a selection of beach essentials like bags, sunglasses, hats, and cover-ups, we've got your beach day covered.



Your fashion hub in Maui! Dive into the latest swimwear collections, including the iconic Jantzen label, embodying the South Seas spirit. Cruise also features top designer brands like Gottex, Seafolly, and more for the hottest beach styles. Our selection extends to women's resort wear from Joseph Ribkoff, Becca, and more, plus locally crafted jewelry to complete your look.


Boutique Aloha

Your Island Lifestyle Fashion Hub. Discover cover-ups, dresses, and swimwear from top brands like L Space, Maaji, and more, perfect for beach days and beyond. Step into your favorite flip-flops, including Havaianas and Reef, and complete your look with jewelry, beach bags, hats, and suncare products.